What is the primary reason individuals seek out CAM treatments?

Individuals often seek out complementary and alternative medicine (CAM) treatments primarily to prevent illness and promote wellness. This motivation is rooted in a holistic approach to health that emphasizes proactive measures rather than solely addressing existing health problems. Many patients are drawn to CAM because it often focuses on natural remedies and lifestyle changes that aim to enhance overall well-being and empower individuals in their own health management.

People typically value the idea of maintaining health rather than just responding to illness, which aligns with the principles of CAM that advocate for preventive strategies and self-care. This perspective can be especially appealing to those who prioritize a balanced lifestyle or who have not found satisfactory results from conventional medical approaches. While cost, chronic illness management, and trends may also play a role in the decision to pursue CAM, the overarching theme of health promotion and illness prevention is the strongest driving factor.